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Prepare. Practice. Prevent the Unthinkable.

A Parents' Guide to Fire Safety for Babies and Toddlers

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A child under the age of five is twice as likely to die in a residential fire than the rest of the population.

The campaign's slogan: “Prepare. Practice. Prevent the Unthinkable.” urges parents and caregivers to prepare by installing and maintaining working smoke alarms; safely storing lighters and matches out of children's reach and sight; and practicing a fire escape plan with small children, which should include helping toddlers understand how to quickly respond in case of fire, and planning how adults can escape with babies.

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